Authentic Beauty Concept Deep Cleansing Shampoo 300ml

Experience Authentic Beauty Concept Deep Cleansing Shampoo – a sulphate-, paraben-, and silicone-free cleanser that removes environmental impurities, product build-up residues and greasiness, leaving hair refreshed with a floral scent. Infused with a sulphate-free surfactant, C14-16 Olefin Sulfonate, known for high foaming and emulsifying properties. The formula mixes well with water to remove dirt, oils, and pollutants so they can be rinsed away.

Free from sulphate surfactants, parabens & silicones.

A deep cleansing shampoo that removes environmental impurities.

It cleanses the scalp and hair to get rid of grease and build-up.

The formula contains C14-16 Olefin Sulfonate which enables a foamy, caring lather.

Clean Formulas

We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.